To strategize and execute the one & only emoji™ QR Hunt in AEON MALL Tebrau city and AEON MALL Bandar Dato Onn, designed to increase customer engagement & boost sales for both the malls. The Purchase, Hunt & Redeem mechanics are crafted to be simple for the shoppers, yet with a twist of excitement & suspense – as QR codes of different promotions are available, as well as invalid scans!

An eye-catching booth is also set up in each mall to boost campaign awareness, also serves as an Instagrammable Selfie-spot for shoppers, indirectly driving more traffic to the malls on social media. This campaign, later on, went viral & drew crowds of QR Hunters flooding in both the malls.

・Creative Conceptualisation & Design

・Digital Campaigns Development & Execution

・On Ground Production & Set Up

・Digital Ad Buy Analytics