Industry: Retail

Description:

To design AEON MALL’s handbills for its respective outlets throughout the year and come up with a digital campaign to promote the long-awaited AEON MALL Bandar Dato’ Onn’s opening. We sparked off a viral campaign on social media by releasing a series of video teasers in the form of stop motion animation prior to the grand opening. During the launch event, we coordinated a special opening gambit and delighted shoppers at the concourse area with a surprise flash mob, followed by mascot appearance and balloon drop with vouchers inside.

Services:

・Collaterals Design & Copywriting
・Digital Campaigns Development & Execution
・Video Production & Voice-over Recording
・On-Ground Activation
・Digital Ad Buy & Analytics

Result:

Garnered a high turnout rate in mall and over 1 million reach with more than 600,000 views on social media.