Industry: Motor Oil & Lubricants

Projects:

The Castrol Street Festival was held in KL as a way to promote Castrol Power 1 Ultimate and launch the new look of Castrol Power 1 Superbike: Rose Gold. The campaign was supported digitally through teaser videos and a two-day on-ground event, leveraging local biking communities to organize a roving convoy to spread the word and drive engagement. This project also aimed to strengthen overall sales of Castrol products and increase the presence of Bikepoint stores all over Malaysia. 

Services:

・Creative Conceptualization
・On-Ground Fabrication, Production & Set Up
・Event Coordination
・Operations & Logistics
・Emcee & Manpower Management
・Video Production