Industry: F&B / Fast Food

Description:

In an effort to amplify its presence in the market especially amongst the Gen Y, we had created a viral digital campaign for Wendy’s Malaysia to launch the all-new Shaker Fries.

With a given timeline of 3 weeks, we produced and released a series of stop motion animation teasers prior to the launch to embed a fun and exciting image of the product.

Aside from managing the brand’s Facebook page, we had also produced a series of bold in-store retail materials with catchy headlines, digital menu boards as well as TV screens that accentuated the brand’s fast changing and competitive personality.

Services:

・Digital Campaigns Development & Execution
・Facebook Management & Content Creation
・Video Production
・Collaterals Design & Copywriting
・Local Store Marketing

Result:

Raised interest of Gen Y in the brand, leading to spillover into increasing store traffic and sales.